May 12, 2004

Personal Media vs. Mass Media

I’m attending a two-day conference in NYC about Customer Loyalty sponsored by The Conference Board.

One of our speakers today from Ipsos, spoke about the importance of word-of-mouth marketing (or as we would call it, creating customer evangelists). He stated that PERSONAL MEDIA is more effective than MASS MEDIA as a way we gain information to make certain types of purchases - computer hardware, personal electronics, travel and autos.

I had never heard it put in those terms before - Personal Media. I aspire to be an expert in PERSONAL MEDIA vs. MASS MEDIA.

I’m certain I’ll have additional insights from this conference to share in upcoming posts.

Paul (from Idea Sandbox)
By Paul (from Idea Sandbox)
May 12, 2004 9:36:34 PM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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