The "Dog-Ear Score"

We thought a 1,000 words were worth a picture.

Quantifying the value of a book is difficult. At Brand Autopsy, we have developed a scientific method to do just that. We call it the Dog-Ear Score.

D-Es = D-Ep/p

Yep, the Dog-Ear Score (D-Es) is equal to the number of pages with corners folded over (D-Ep) divided by the number of pages in the book (p).

My copy of Free Prize Inside, with 239 pages, has 23 dog-ear pages. That's a 23:239 or a score of 9.6%. (Some pages in my book have double dog-ears pages. That's dog-ears on the top and bottom pages to account for great information on the front and back of a page!)

As for johnmoore ... he had 43 dog-ear pages (photo above) for an unprecedented score of 18%.

Please share your Dog-Ear Score with us after you finish reading Free Prize Inside.

The Free Prize Inside Business Book Blog Tour continues to a blog near you. Below is the updated schedule:

May 5 : Decent Marketing
May 6 : 800-CEO-READ Blog
May 7 : Brand Mantra
May 10 : Ensight
May 11 : WonderBranding
May 12 : Business Evolutionist
May 13 : Branding Blog
May 14 : Thinking by Peter
May 17 : Bold Approach

Thanks to Todd at A Penny For... for coordinating the BBBT3.

williams+moore

Comments

[Manny]

Today's New York Times had an excellent article "How to Do the Right Thing?" that featured Seth Godin book "All Marketers Are Liars" among several other cool business books http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.html
Great reading if you have a minute to spare!

[Mathew]

Never been good at math. However, my # of dog ears was around 23, assuming I caught them all. Not sure what percentage that gives me, though.