April 01, 2004

Approach Fundraising like Programming

Chris Bannon made a brilliant comment in a reply to an earlier blog by saying, “I'm not sure that, as an "industry," we've really recognized how much more we could be doing to make fundraising sound like programming.” (Chris is Co-Executive Producer of PRI’s weekly radio features magazine, The Next Big Thing.)

I couldn’t agree more Chris. Public radio stations should approach fundraising like they do programming and create compelling pledge pitches that are clever, savvy, and authentic.

Approach fundraising like programming! That’s it.

Apr 1, 2004 5:05:58 PM | on Radio

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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