The Evangelist Responsibility

If you are reading this blog and know about Creating Customer Evangelists, then you’re on the inside.

The inside is not crowded … there is plenty of space for us all to roam, to share, to debate, to comment, and to find new ideas and new ways to solve our marketing challenges.

Being on the inside means that you are a Marketing Influential.

As a Marketing Influential, we can help shape the way our organizations and our clients approach marketing. We have that power. And with that power, comes responsibility.

The responsibility we share is to propagate the ideas presented in Creating Customer Evangelists.

Ben and Jackie have taught us how to build enduring and endearing relationships between customers and companies by developing marketing programs that engage, educate, and excite customers. What customers know about and are motivated about, they will evangelize about.

It is our responsibility to add a Customer Evangelist element to the marketing mix for our next marketing program.

It is also our responsibility to share the book with our boss, our peers in cross-functional departments, and anyone else we think would benefit from the Creating Customer Evangelist message.

If you believe in the Creating Customer Evangelist message, then you must PROPAGATE, PROPAGATE, PROPAGATE!!!

Go forth and be an evangelist!