March 16, 2004

Welcome - Creating Customer Evangelists

Welcome to the Brand Autopsy leg of the Business Blog Book Tour 2. Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists, are blog-hopping this week sharing thoughts and insights about their book and about customer evangelists. You will find yesterday's (Mon. Mar. 15) entries on BusinessPundit.com.

Below is a jump-list of the topics Brand Autopsy discussess with Jackie and Ben. They will be popping in to answer any additional questions these posts may create.

Topics:

  • Birth of an Evangelist – How williams + moore became evangelists for the book.
  • Blame it on TiVo – Jackie and Ben share what prompted writing the book.
  • Evangelist in the Midst – How to spot a 'customer evangelist.'
  • Hot Evangelist's Now! - How about later? - What happens when doughnuts begin to go stale?
  • If You Could Turn Back Time and If You Could Turn Back Time II – These two post have nothing to do with Cher.
  • Creating Customer VIGILANTES – the UnEvangelist.
  • The Evangelist Responsibility - A call to action.

    • Thanks to Todd at the blog site "A Penny For…" for coordinating this blog tour. Tomorrow, the tour stops at Jeremy's Ensight blog.

    Enjoy!
    williams + moore

    Paul (from Idea Sandbox)
    By Paul (from Idea Sandbox)
    Mar 16, 2004 7:23:00 AM | Business Book Musings, Customer Evangelism

    2 Comments

    jim hilliard

    HOW CAN I HELP?

    Posted by: jim hilliard | July 13, 2005 at 10:55 AM

    johnmoore (from Brand Autopsy)

    Jim ... just send me a check for $10,000 and that'll help plenty. Thanks bunches.

    My address is:
    603 West 13th Street, #265-1A
    Austin, TX 78701

    Posted by: johnmoore (from Brand Autopsy) | July 13, 2005 at 11:22 AM

    The comments to this entry are closed.

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    Birth of an Evangelist There have been only a handful of books I’ve read where I was compelled to seek out the author(s) to say, “thanks.” Creating Customer Evangelists was one such book. I read Creating Customer Evangelists in December 2002 and was so...
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    Business Blog Book Tour rolls on... The Business Blog Book Tour 2 visited Brand Autopsy yesterday ... Jackie Huba and Ben McConnell really rocked the house. They played all their hits and they debuted a new thought, "Creating Customer Vigilantes". It was a pleasure to have...

    johnmoore (from Brand Autopsy)

    As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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