March 16, 2004

Blame it on TiVo

I’ve always been fascinated by creative sparks that generate brilliant ideas. The creative spark behind the Creating Customer Evangelists idea didn’t come in a moment but rather by series of moments.

Ben and Jackie explained it this way…

It was an amalgamation of moments. It was observing how, when we worked at a marketing agency in Dallas, we became excellent salespeople for books we were reading. How our then boss sold us on buying a TiVo in 1999 when $40 million worth of ads didn't. How the campaigns we were building and launching for Fortune 500 companies always generated an unexpected word of mouth X factor. The mechanics of word of mouth combined with grassroots marketing and passionate customers really boiled in the cauldrons of our heads.

Mar 16, 2004 7:21:00 AM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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