DEBATE MODERATOR
Thank you Mr. Moore. Mr. Williams, your opening blog please.
Despite what the TV ad claims, there is little risk if my jug of ‘thicker formula’ Clorox bleach doesn’t truly get my whites whiter…
However, there is a lot more at stake if my as-seen-on-TV candidate who “gets the job done” can’t get the job done.
In a way, Mr. Silverstein is making an admission about the manipulation that takes place by marketers through advertising. The ways we make claims and persuade consumers with regard to products and services.
Do we really want the folks who find a way to call a product “new and improved” because of a “change in package color scheme” to work that same slight-of-hand on the next leader of the free world?
In an era when the headlines report daily of alleged cheats, thieves, and hucksters what we could really use right now is substance – not sizzle.
Finally, Mr. Silverstein can draw such a bold line because he realizes the benefits of consumer products are pretty clear and limited… and none of them will be expected to influence social welfare, decision in occupying countries or our natural resources.
I don’t choose my toothpaste the same way I choose my political candidate.
I agree with everything Paulie has said.
That mean Mr. Moore obviously doesn't know what he's talking about.
Mom
p.s. Why don't you ever call?
Posted by: Paul's Mom | February 11, 2004 at 04:09 PM