January 11, 2004

Big Bang Week at Brand Autopsy

Fast Company’s Reader’s Choice Book-of-the-Month for February is BANG! Getting Your Message Heard in a Noisy World. I had rifled through this book on the shelves at BookPeople before, but was not motivated to buy it. On Saturday I found myself with some free time so I decided to pick it up.

While reading this book I developed a slew of HMOs -- Hot Marketing Opinions. Throughout this week I will be expressing these HMOs and some posts will request blogger participation. (Hopefully you will be inspired to join the conversation.)

If you haven’t read the book yet… no worries. I will recap the major points in subsequent posts. However, if you are chomping at the bit to learn more about this Big Bang marketing theory, satiate those desires by perusing the Big Bang companion website.

Jan 11, 2004 2:30:59 PM | Business Book Musings

The comments to this entry are closed.

NEXT POST
Hair Brained Scheme As a marketer, when watching TV, I often pay more attention to the WAY a product is being sold than WHAT is being sold. I know they are trying to appeal to some unknown need and that every single element...
PREVIOUS POST
Big Bang Explained Big Bang week begins at Brand Autopsy... The authors of BANG!, Linda Kaplan Thaler and Robin Koval, run the Kaplan Thaler Group (KTG), an advertising agency based in New York City. Both have enjoyed a storied career in the advertising...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

The Typepad Team

Search

My Other Accounts

Recent Comments