John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500 different sodas from small, independent-run soda makers. His business is a prototypical purple cow, worthy of word-of-mouth.
Watching the video below will not only make us smile and happy, it will make us smarter about business strategy and jealous we don’t have the same passion for what we do that John Nese does.
We’ll become smarter because we’ll see first-hand how passion propels performance, how being more selective makes a business more effective, and how sharing inspired expert knowledge will never go out of style.
We’ll become jealous because we’ll see someone who has made the necessary sacrifices in life to pursue their calling.
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