For those unfamiliar with Marketing Masterpiece Theatre, it’s my way of highlighting remarkable (and forgettable) business books by doing a dramatic reading of a passage from the book, Yeah, they’re goofy. But hopefully they’ll make you think a little and laugh a little. With that explanation, I present to you the latest episode … a dramatic reading from JUICING THE ORANGE.
EPISODE | JUICING THE ORANGE (mp3) [6:50 min, 4.7 MB]
Well ... looks like the fake rumors were true -- a lost episode of Marketing Masterpiece DOES exist. Enjoy.
the “Lost Episode” | BRAND HIJACK (mp3) [7:01 min, 4.8 MB]
As I listened to an archived webcast of the Starbucks Q1 Earnings Call, I keep jumping in with comments. So I thought doing an AudioBlog with running commentary might be an interesting experiment.
When you download the following AudioBlog, you’ll hear sound-bites from Starbucks executives (Jim Donald and Howard Schultz) and you’ll hear some HMOs (hot marketing opinions) from me. Have a listen and provide me with some feedback as I may do another AudioBlog to coincide with the Starbucks Q2 earning call.
DOWNLOAD AUDIOBLOG HERE
[17:30 minutes | 12.1 MB]
AudioBlog Log
00:00 | Opening Setup (johnmoore)
00:38 | Jim Donald (Starbucks ceo/president) cites Peppermint, Gingerbread, and Egg Nog Lattes as being sales drivers for Starbucks strong Holiday sales
01:12 | johnmoore demystifies the notion seasonal beverages are mega revenue generators for Starbucks
02:40 | Jim Donald talks about the Starbucks Card
03:23 | johnmoore shares some behind-the-curtain information about the Starbucks Card
04:54 |Jim Donald turns from CEO to C.P.O … Chief Pitching Officer
05:38 | Mindless humor from johnmoore and an introduction to Howard Schultz’s comments
06:10 | Howard references the success of Starbucks selling the Ray Charles CD
06:30 | johnmoore riffs about the Ray Charles anomaly
07:51 | Howard hypes the Starbucks Hear Music Coffeehouse concept
08:37 | johnmoore knocks the Starbucks Hear Music Coffeehouse concept
10:11 | Howard setups his Hollywood hype
10:27 | johnmoore chuckles
10:40 | Howard kicks into his Hollywood hype for Starbucks partnerships with the film industry
11:27 | johnmoore breaks down the Starbucks Hollywood marketing initiative
13:06 | Howard buzzes about Starbucks movie marketing partnership with Akeelah and the Bee
15:18 | johnmoore issues a caution for Starbucks marketers
I've updated a vintage Brand Autopsy riff on the Super Bowl advertising insanity and recorded it as a short audiobog.
It's goofy stuff.
DOWNLOAD AUDIOBLOG HERE
[2:12 minutes | 2.1 MB]
Welcome to the second stop on the Business Blog Book Tour #10. We’re discussing Darren Rovell’s FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon.
Betcha hadn’t thought much about the business success story of Gatorade … I hadn’t. However, Darren Rovell has and he has unearthed a great business story in Gatorade.
In FIRST IN THIST, Darren traces the roots of Gatorade from a University of Florida laboratory to being recognized as one of the 100 best brands of the 20th century. To get a taste for the Gatorade story, I highly recommend you read the book’s introduction [pdf].
For this tour stop, we’ve prepared an audio blog and two posts. Enjoy…
Inside the Bottle | an audioblog interview with Darren Rovell
Bathing in the Gatorade Bath | learn why Gatorade had the discipline not to over-market the iconic Gatorade Dunk
You Gotta Seed to Believe | learn how Gatorade seeded the market with influentials
For the fifth edition of Worthy Reads & Worthless Reads (WRWR), I decided to do it off-the-cuff audioblog style. For this edition, I riff on 16 business books I've read since WRWR #4. Below you'll find the download link, books mentioned in the audioblog, worthy/worthless ratings, and purchase/information links.
DOWNLOAD AUDIOBLOG HERE
[26:32 minutes | 18.2 MB]
The Macintosh Way | Guy Kawasaki | WORTHY READ (@ 1:25)
Rules for Revolutionaries | Guy Kawasaki | WORTHY READ (@ 3:15)
Selling the Dream | Guy Kawasaki | WORTHY READ (@ 3:50)
How to Drive Your Competition Crazy | Guy Kawasaki | WORTHY READ (@ 4:24)
The Cult of Mac | Leander Kahney | WORTHY READ (@ 5:04)
Revolution in the Valley | Andy Hertzfeld | WORTHY READ (@ 5:04)
Buzzmarketing | Mark Hughes | WORTHLESS READ (@ 6:42)
Brand Sense | Martin Lindstrom | WORTHLESS READ (@ 9:03)
Fast Company Magazine article| Smells Like Brand Spirit | WORTHY READ
Branded Customer Service | Barlow & Stewart | WORTHLESS READ (@ 10:36)
Marketing Playbook | John Fox | WORTHLESS READ (@ 13:14)
Brain Tattoos | Karen Post | WORTHY READ (@ 14:30)
Secret Service | John Dijulious | WORTHY READ (@ 14:30)
Brewing Up a Business | Sam Calagione | WORTHLESS READ (@ 14:58)
The Radical Leap | Steve Farber | WORTHY READ (@ 17:07)
Improv Wisdom | Patricia Ryan Madson | WORTHY READ (@ 18:58)
The War of Art | Steven Pressfield | WAY WAY WAY WORTHY READ (@ 21:53)
More Worthy Reads/Worthless Reads:
Edition #1 | April 4, 2004
Edition #2 | May 28, 2004
Edition #3 | October 22, 2004
Edition #4 | January 29, 2005
The following AudioBlog is my take (in one take) on GM Planworks winning an award from MEDIAWEEK Magazine. (GM Planworks, part of the Starcom MediaVest Group, was responsible for making the Oprah/Pontiac G6 stunt happen.)
Hear me riff here: Brand Autopsy AudioBlog.mp3 [6:17 min | 4.4 MB]
DOWNLOAD AUDIOBLOG HERE
