In my post sharing Keller Fay Group data on the Most Talked about Sports Teams in America, Chris Navitimer asked a great question in the comments, “Does most talked about [sports team] automatically lead to [making the] most money?”
Forbes Magazine routinely runs a report of the Most Valuable Sports Franchises based upon revenues, operating income, and stadium deals. While that report doesn’t measure profitability, it does give us a look into how financially valuable sports franchises are.
I took a few minutes to compare the Most Talkable Sports Teams in America with the Most Valuable Sports Teams in America.
The New York Jets were the most talked about team in 2010 and they are one of the most valuable teams as well. The Dallas Cowboys talkable value is nearly the same as their financial value. While the Indianapolis Colts and the Los Angeles Lakers both are highly talkable, that doesn’t translate well into their financial value.
Conversely, the New York Yankees and New York Giants are highly valuable financially but their talkable value from 2010 doesn’t match their financial worth.
Of course, this comparison between Talkable & Valuable sports teams is more interesting than conclusive because the financial valuations of sports teams are so reliant on the ability of a stadium to generate significant positive cash and on earning money from television properties. Nevertheless, it's an interesting peek into lesser known dimensions of our favorite American sports teams.