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January 27, 2011

The Most Talked about Pro Sports Teams in America

As part of my project work with The Keller Fay Group, I'm digging into their archive of research findings and providing insights which marketers can use to better tap into the power of word of mouth. There's a trove of insightful data prime for your picking (and using) on the Keller Fay WOM MATTERS blog. Go ahead, have a look.

Occasionally the word of mouth findings we share are more informational than actionable. For example, Keller Fay ran some of their TalkTrack® data of American’s brand-related word of mouth conversations to determine "The Most Talked about Pro Sports Teams" in 2010. The list is full of surprises.

The first surprise, for some, could be the New York Jets ranked as the most talked about pro sports team by Americans. Given the franchise’s storied history, its loyal fans, the exposure from the HBO series “Hard Knocks,” and the talk worthy cast of characters on the team, it can’t be too surprising the New York Jets were mentioned the most by Americans in 2010.

How about the other teams in the Keller Fay-compiled list of The Most Talked About Pro Teams in America? Where do the Green Bay Packers and Pittsburgh Steelers rank? Given the Lebron James departure to the Miami Heat, do the Heat make the list or do the jilted Cleveland Cavaliers make it instead? Which major league baseball teams make the list? Riffle through this SlideShare presentation to find out…


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...very interesting, especially for someone from europe, my question would be does most talked about automatically lead to most money? Isn`t the challenge to get (once the talk is there), the talk into cash for the teams?

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