Really Good Marketing
Tactically, things have changed because of technology and consumer cynicism. Fundamentally, though, nothing has changed in the game of endearing a brand/product to a person.
Really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results.
Really good marketing is Ford using social media to create awareness and preference for the Ford Fiesta.
Really good marketing is Eloqua sharing relevant information with B2B businesses on how to do business better.
Really good marketing is Costco sampling goodies to in-store shoppers to increase sales.
No matter the tactics and tools we use, really good marketing is just that ... really good marketing.