Long-time readers know I read lots of business books. Over the years I've written reviews, shared "money quotes," and done kooky dramatic readings of interesting business books. In 2011, we're resurrecting the money quotes method of sharing worthwhile snippets.
First up are marketing-related money quotes from the recently published, NOW... BUILD A GREAT BUSINESS from Mark Thompson & Brain Tracy. Nothing in this book is groundbreaking. However, it serves as solid refresher material for owners and managers of emerging/enduring businesses.
For example, on page 21 the authors list vital questions businesses must ask to achieve ongoing success...
Leadership: "What results are expected of you, and what do your people need form you to contribute their full potential to you business?"
Strategic Plan: "What is your plan to generate sales and profitability, and how is it working? Could there be a better way?"
Team Building: "How do you attract and keep great people and inspire them to perform at their best in achieving business results?"
Product: "What are great at building, who are your ideal customers, and what product or service qualities will attract more of them?"
Marketing: "What is your competitive advantage--that factor that makes your product or service superior to anything else available, and how do you convey this message to your potential customers?"
Sales: "What must your potential customers be convinced of so that they want to buy from you rather than your competitor?" [SOURCE]
There are more knowledge nuggets from the book, including some marketing-related advice shared in this slideshare prezo ... enjoy.
[NOTE: I often receive free copies of biz books from publishers and publicists. I was sent a free copy of NOW... BUILD A GREAT BUSINESS to riffle, read, blog about, or use as kindling. The embedded amazon links are NOT affiliate links. That ain't how I roll, dig?]