“Advertising is the rattling of a stick inside a swill bucket.”
January 06, 2011 at 11:42 AM
Here is the corollary:
"I think one of the jobs of a businessperson is to get away from the slugfests and into niches where you can prevail."
(from Control Your Destiny or Someone Else Will by Noel Tichy and Strat Sherman)
Todd Sattersten |
January 06, 2011 at 07:04 PM
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lucy pitt |
January 11, 2011 at 09:37 AM
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As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.