Your resume is your personal sales sheet. It lists your experience and expertise. It should also excite a potential employer to schedule an interview with you. According to Karen Burns, your resume shouldn't contain tired and trite buzzwords that look professional but read comical.
Karen lists 50 buzzwords to avoid when marketing yourself on a resume because they will "make your resume look like everyone else's" and "they're probably not among the keywords employers search for."
Buzzwords Karen advises us to avoid include:
- Team player
- Strong negotiation skills
- Results-oriented professional
- Strong work ethic
- Proven ability
Consider applying the same thinking to the word choices you use in any marketing materials designed to drive awareness and preference with customers. Drop the tired and trite words for those with personality and punch.
Perhaps a visit to Unsuck-It is needed to improve your personal sales sheet and your company's marketing materials.