I'm not someone who buys Cheddar Snaps. Yeah, I like the taste of these baked cheese wafers but they are never on my shopping list. However, I bought a bag of Texas Cheddar Snaps the other day. They weren't on my list but they ended up on my lips.
As I was heading to the beer aisle while shopping, an elderly lady stopped me and quietly asked, "Would you like to sample a Cheddar Snap?" Usually I would politely pass. This time I couldn't refuse the offer. She looked like anyone's Grandma and how can anyone turn down Grandma? I couldn't.
Before I snapped into a Cheddar Snap, I asked her if she liked them. Grandma replied, "I'd better. They're my recipe."
With that, Grandma had me ... I was in.
I snapped into the Cheddar Snap. And as I started chewing, she rattled off the wave of flavors my taste buds were experiencing from the type of cheddar cheese to the pecan flavor to the spicy kick at the end. She went on to tell me she's been making these Cheddar Snaps for fifty-plus years.
After that, Grandma had sold me ... I bought a bag.
We all know sampling can sell a product. What we forget is a customer also needs to sample a story when they sample a product. Grandma sold me some Cheddar Snaps when she told me a story.