Last week I wrote about the BRAINS ON FIRE book. As I mentioned, throughout the book we learn of ten lessons Brains on Fire follows to ignite and fan the flames of customer evangelism.
What I failed to mention was Lesson Eleven exists. This lesson isn't in this marketing book. It is, however, in our book of marketing lessons learned. Lesson Eleven was intentionally left blank so that we could add our experiences to the mix.
And I've done just that by sharing my Lesson Eleven on how to ignite powerful, sustainable, word of mouth movements.
"Any brand can ignite a movement with its customers, so long as the brand can move people to believe in the company, to believe in a better way, and to believe in themselves." -- John Moore