Gatorade Doesn't Get It
In today's Wall Street Journal we learn, Gatorade has four full-time staffers monitoring "social-media posts 24 hours a day ... hoping what they see and learn will help the company more effectively promote its new G-Series of drinks. Whenever someone uses Twitter to say they're drinking a Gatorade or mentions the brand on Facebook or in other social media, it pops up on a screen in Mission Control."
Gatorade, we have a problem ... social media can't be controlled. If your MISSION is to CONTROL conversations people are having about Gatorade in social media, you will fail. #justsayin