In 2005 a brilliant book, WHY BUSINESS PEOPLE SPEAK LIKE IDIOTS, skewered the overuse and reliance of business jargon. The gist of the book says...
“Jargon is not just about using big word to make small points. Sometimes it’s about using big words to make no point at all. For example, business idiots have figured about that when they don’t have a real strategy, they can just string together a bunch of nonsense and make one up.”
“One of the reasons business people use fifty-cent words to make a five-cent point is that they think using plain language makes them look less intelligent. That’s why we say things like ‘Initiate a project action plan’ rather than ‘Let’s get started.’ We fear that straightforward language might make us look dumb.”
To assist jargon-using business idiots in escaping vagary and verbosity for clarity and crispness is Unsuck It. It’s a crowdsourced app that offers everyday words to replace vapid business lexicon.
Try it. Contribute to it. And by all means ... USE IT!!!