According to Advertising Research Foundation president Bob Barocci, “The single biggest opportunity in the history of consumer marketing lays dormant.” The opportunity Bob speaks of is LISTENING. And for those you deep into social media you understand the benefits of listening and how listening spurs talking from customers.
“The best way to word of mouth commitment from your customers is by opening your mouth. Talk to your customers, and listen to what they have to say. When they give you advice, try not to dismiss it out of hand. Instead, hear it, digest it, and take away everything that makes sense.”
Before customers spread word of mouth about a business, a business must first open its mouth (and ears) and talk (plus listen) to its customers. Love it.