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July 29, 2010

Advocacy | Advertising

At the Brains on Fire F.I.R.E. Sessions 2010, Steve Knox (ceo at P&G’s Tremor) delivered a thought-provoking presentation on “Understanding the Science of Advocacy.”

Yes, Steve dropped some science on how disrupting schemas sparks conversations. He also dropped some knowledge on the power of consumer advocacy and how it differs from advertising...



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