In my TOUGH LOVE ebook, it’s not hard to figure out that “Galaxy Coffee” is Starbucks Coffee. So when the screenplay depicts the drive, drama, and decline of Galaxy, it’s really business commentary on the goings-on with Starbucks.
There’s a scene in TOUGH LOVE where the Galaxy CEO, David Pearl, criticizes his executive team for all their shortsighted and “off-brand” marketing ideas to kick-start sales. In his badgering, David implores the executives to “never communicate like a fast food company.”
If David Pearl were the CEO of Starbucks Coffee and not of the fictitious Galaxy Coffee, this pathetic Starbucks promo poster would rankle him.
This promo poster for mini donuts has no soul ... no emotion ... no style ... no creativity. And, it has no business being inside a Starbucks.