Brand Autopsy: Someone. Somewhere.

April 16, 2010

Someone. Somewhere.

Georges Doriot is known for being one of the first venture capitalists in America. He was also a Harvard Business School professor and part of his legacy is this chewy quote, certain to motivate any entrepreneur...

"Someone, somewhere, is making a product that will make your product obsolete." ––Georges Doriot

Apr 16, 2010 8:19:56 PM | Business Strategy

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Emulate Drug Dealers (part 2) The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so 'can't miss’ that giving customers a small, free taste makes...

The Physics of Word of Mouth Marketing PROMO Magazine recently published an article I wrote about the natural laws that govern word of mouth marketing. To understand these natural laws, we need to revisit basic physics. In school we learned about Isaac Newton’s three natural laws of...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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Brand Autopsy

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April 16, 2010

Someone. Somewhere.

johnmoore (from Brand Autopsy)

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