It’s so easy for businesses to turn checking-in with Foursquare and Gowalla into a digital discount program, but is it meaningful?
Isn’t it more meaningful, as a customer, to be recognized in a special way from your favorite business than it is to receive a special discount?
As a customer loyal enough to become “mayor” of a business, does that customer need a “Buy 9 Get 1 Free” discount to remain loyal? I hope not. If so, then that “loyal” customer isn’t so loyal.
A simple acknowledgment, as shown above, can go a long way to fortifying a profitable relationship between a frequent customer and a business.