NOTE: My company is a WOMMA Member and I work with WOMMA.
The Word of Mouth Marketing Association (WOMMA) is coming to Austin. On Monday, April 19, WOMMA and the Council of Public Relations Firms (CPRF) will host a MERLOT MONDAY event for marketers involved with new school social media and old school word of mouth marketing.
At the MERLOT MONDAY event, you’ll sip some wine, chat with Austin-area marketers, and learn marketing insights from Jake McKee (Ant’s Eye View), Aaron DeLucia (Porter Novelli), and Liz Arreaga (Mercury Mambo).
In-between the wine sipping and networking, we’ll break into a casual panel discussion about how best to use “social media” and “marketing media” to create a more talkable brand.
Jake will focus more on the importance of enabling/fostering community voices to make a brand more talkable. Aaron will emphasize the need to think about the entire communication cycle from pre-to-wave-to-post in order to increase the longevity of a marketing program designed to get/keep customers talking. And, Liz will discuss how shopper marketing not only makes a brand talkable but also links to driving sales.
You’ll walk away from this event more confident in your knowledge of how to integrate social media and word of mouth programming into a company’s overall marketing mix. You’ll also learn what it takes to unify various media channels to work together to create a talkable brand.