In Purple Cow, Seth Godin wrote about the virtue of baking remarkability into how a business does business. According to Seth, “marketing done right” is when “the marketer changes the product, not the ads.”
The Purple Cow concept states it’s ultimately more meaningful (and less expensive) to bring a remarkably innovative product to market than it is to spend the advertising money necessary to successfully market a boring product.
GreenBox understands the Purple Cow concept. They developed an innovative pizza box that sells itself. This pizza box is not just reusable and recyclable ... it’s also remarkable. The GreenBox breaks down into four serving plates and into a nifty container for leftovers.
Have a look at marketing done right...