SWITCH | Post2Post Book Tour
The Heath Brothers are more than authors; they are teachers. In MADE TO STICK they taught us how “Simple Unexpected Concrete Credentialed Emotional Stories” stand a better chance of sticking with people than do ideas presented in some willy-nilly, off-the-cuff way.
With SWITCH, they teach us how to unstuck ourselves from ritualistic behaviors. The lessons on how to make change happen not only apply to businesses, but also to causes and personal needs. As with MADE TO STICK, the Heaths tell stories to express their thinking. It’s a style that works.
I’ve asked my buddy, Sir Wilton Norman Chamberlain III, to do a dramatic reading from SWITCH for an episode of Marketing Masterpiece Theatre. Wilt doesn’t disappoint. (Or maybe he does, depending on your frame of mind and appetite for inaneness.) Enjoy...