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March 29, 2010

SWITCH | Post2Post Book Tour

On the Post2Post Book Tour we’re talking about SWITCH: How to Change When Change is Hard by Chip and Dan Heath.

The Heath Brothers are more than authors; they are teachers. In MADE TO STICK they taught us how “Simple Unexpected Concrete Credentialed Emotional Stories” stand a better chance of sticking with people than do ideas presented in some willy-nilly, off-the-cuff way.

With SWITCH, they teach us how to unstuck ourselves from ritualistic behaviors. The lessons on how to make change happen not only apply to businesses, but also to causes and personal needs. As with MADE TO STICK, the Heaths tell stories to express their thinking. It’s a style that works.

You’ll read lots of astute observations about SWITCH on the Post2Post Book Tour . You can also learn more about the book concepts from an excerpt than ran in Fast Company.

I’ve asked my buddy, Sir Wilton Norman Chamberlain III, to do a dramatic reading from SWITCH for an episode of Marketing Masterpiece Theatre. Wilt doesn’t disappoint. (Or maybe he does, depending on your frame of mind and appetite for inaneness.) Enjoy...


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