John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500 different sodas from small, independent-run soda makers. His business is a prototypical purple cow, worthy of word-of-mouth.
Watching the video below will not only make us smile and happy, it will make us smarter about business strategy and jealous we don’t have the same passion for what we do that John Nese does.
We’ll become smarter because we’ll see first-hand how passion propels performance, how being more selective makes a business more effective, and how sharing inspired expert knowledge will never go out of style.
We’ll become jealous because we’ll see someone who has made the necessary sacrifices in life to pursue their calling.
Enjoy. (Thanks Seth and Neal for bringing this video to my attention.)
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I liked this guy's passion so much I actually placed an order at his website. He made me want to become a soda pop fanatic!
Posted by: Nathan | November 20, 2009 at 06:57 PM
This is a very interesting video. I can see how his passion has helped him learn his industry very well. However, I was often told that passion is not a good reason to start a business because the passionate make bad business decisions. I don't know how true this is, but I did work with a guy who had a passion for computers; he started his business and shortly afterwards he was giving away service. I have since left his company and have no clue how he is doing; however, I have not heard anything about his company lately.
Posted by: Sheldon | December 06, 2009 at 05:21 PM