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Exploiting Chaos

On the Post2Post Book Tour we’re talking about Jeremy Gutsche’s EXPLOITING CHAOS book.

Jeremy advises companies on trends and innovation. He also is the driving force behind TrendHunter.com. His book is chock-full of case study examples on how to use “perspective,” “experimental failure,” “intentional destruction,” and “customer obsession” to thrive during times of change

I’ve compiled a short list of “money quotes” from the book.  Riffle through the SlideShare deck below for tasty knowledge nuggets.

View more presentations from John Moore.

For more thorough insights into Jeremy and his book ... read posts from the Marketing Fresh Peel, the Essential Orange, 800-CEO-READ, and Innoblog.

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