BAKED IN: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor gets the Marketing Masterpiece Theatre treatment.
(Yep ... it's another dramatic reading of an influential business book by Sir Wilton Norman Chamberlain III.)
RSS Readers ... click here to view the video.
[NOTE: I often receive free copies of biz books from publishers and publicists. However, I spent my money for my copy of BAKED IN.]