When I finally got around to using Batter Blaster, one word came to mind … PURPLE … as in PURPLE COW. This video ditty explains …
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It's super tasty, as well as clever and easy. We love it at our house! The waffles are great too.
August 03, 2009 at 11:47 AM
Interesting... but... lose the slow gee whiz Heull Howser voice over.
August 03, 2009 at 12:48 PM
We Americans always want faster, easier, more convenient... but it is usually at a cost. It usually requires a compromise of quality (natural vs. artificial ingredients and stabilizers) to allow convenience.
Put cheese in a spray can (Easy Cheese) - and while it is "made with real cheese" (you'll see 'cheese culture' at the end of the ingredient list below) - that is why it is more EASY than it is CHEESE. (At least milk is the first ingredient).
Anyhow... after watching your video, I rushed over to the BatterBlaster.com to see what the heck is in this spray can... And was pleasantly surprised.
== BATTER BLASTER Ingredients ==
Filtered water, Organic wheat flour (unbleached), Organic cane sugar, Organic whole egg solids, Organic soybean powder, Sodium lactate (lactic acid from beet sugar), DiCalcium phosphate (leavening agent), Sea salt, Sodium bicarbonate (baking soda), and Organic rice bran extract.
For me, I'd have to finally let my taste buds decide how do these pancakes stack up to fresh made from scratch or a mix.
== EASY CHEESE Ingredients ==
MILK, WATER, WHEY PROTEIN CONCENTRATE, WHEY, CANOLA OIL, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, SODIUM CITRATE, SODIUM PHOSPHATE, CALCIUM PHOSPHATE, LACTIC ACID, SORBIC ACID AS A PRESERVATIVE, SODIUM ALGINATE, APOCAROTENAL (COLOR), ANNATTO (COLOR), CHEESE CULTURE, ENZYMES.
Paul (from Idea Sandbox) |
August 03, 2009 at 02:14 PM
Paul ... part of what adds to the "remarkability" of Batter Blaster is it carries the USDA Organic label. One would expect the ingredients to be a laundry list of artificial stuff. It's not.
Does Batter Blaster taste as good as made from scratch pancakes? No. It's not supposed to. That said, it tastes plenty good given its ultra convenience and is absolutely no mess.
john moore (from Brand Autopsy) |
August 03, 2009 at 04:18 PM
Now, will they figure out how to put maple syrup into a convenient shake and bake type configuration?
Seth Godin |
August 03, 2009 at 04:53 PM
Seth, maple syrup can't get any easier. can it?
August 03, 2009 at 08:44 PM
August 05, 2009 at 08:16 AM
I've been using Batter Blasters for over about a year and a half I love them. Costco has a great deal for a 3 pack that's perfect to split with friends. Thanks for sharing!
August 07, 2009 at 12:51 PM
Great video John. We go through a lot of pancake batter here in the Bowman house. How many pancakes (normal size) can you make from a can of Batter Blaster? Breakfast for the family on Sunday?
Very cool product, particularly because of organic ingredients. I am going to ask Dorothy Lane Market to start carrying this so I can try it.
David E. Bowman |
August 10, 2009 at 10:47 AM
David ... you are paying for convenience and no clean-up. Thus, don't expect Batter Blaster to last too long, especially with a large family. According to the label, each canister makes 28 four-inch pancakes.
john moore (from Brand Autopsy) |
August 10, 2009 at 11:26 AM
And a lot of waste ...
August 13, 2009 at 01:52 PM
I had the opportunity to enjoy Batter Blaster while camping with my folks in their RV a couple of weeks ago.
That lil' can o' Batter Blaster made those 28 pancakes, and they were great.
While we didn't do a blind tasting of "fresh made" vs. "Batter Blaster can" - they were truly delicious.
My Dad is a chef and for him "cleaning up a single bowl" when making pancakes from scratch "isn't a big deal." However, it is much easier to 'shake a can and spray' than it is to measure flour, milk, baking soda, sugar, salt, crack and add eggs. Mix and ladle.
(Didier brings up the only objection I can think of... the energy and metal used to create the packaging).
Paul (from Idea Sandbox) |
September 09, 2009 at 05:36 AM
Good God, how freaking lazy can you people be? The can may be recyclable, but if you're too lazy to wash a bowl, I doubt you'll recycle! Whole Foods should be ashamed for selling such a wasteful product.
C quirl |
November 07, 2009 at 09:33 AM
I love batter blaster! I am a "from scratch" kind of cook, but seriously, these pancakes are delicious!!! If cooked properly, they come up perfect and fluffy every time.
Don't be so quick to judge people who are looking to save time. I'd never have considered "pancakes in a can" if an emergency didn't make it necessary to find ways to speed food prep - what's great about this product is it does that without adding a bunch of artificial ingredients. When you make pancakes, you're mixing everything into a goopy mess, and you'll likely require water, soap, and perhaps even electricity to wash everything. Moreover, you're buying all separate ingredients, which all had to be shipped separately from somewhere, which all used some sort of fossil fuels no doubt to do so (unless you're growing your own wheat, sugar cane, chickens etc by hand on your own farm).
So is buying something already in a mix really less efficient? There's no waste, you'll use the whole can before it expires, and you didn't require the fossil fuels it would have taken to ship and manufacture all those separate packages (don't forget all that packaging too) for all those separate ingredients. And in reply to the poster above, I hate washing dishes, but I enjoy recycling. So, your doubts can be put to rest.
Just something to think about, before we all judge each other into the ground.
December 11, 2009 at 06:18 AM
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As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.