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July 16, 2009


On the ALL THINGS WOM blog, I’m sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. The series is called WOM TRUTHS. Three lessons are posted with many more to come…


#55 | Word of Mouth is the Original Social Media

#37 | Reviews aren’t Sexy. But the Results are Sexy.

#09 | Buzz Doesn’t Create Evangelists. Evangelists Create Buzz.


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