Clearly my WOM Enthusiast hat is on with this post.
Did you see this?
It’s a hefty read at 115 pages. But the information is worth digging into for marketers at both brands and agencies. WOM spend is on the rise, even in today’s recessionary times. In this report you’ll find out where money being spent, why it is being spent, and how companies are benefitting from their strategic WOM spend.
However, I’ve compiled a few highlights from the report into this short video. Hopefully this video will whet your marketing appetite to learn more from reading the full report.
RSS Readers ... click here to view the video
NOTE: cross-posted on the All Things WOM Blog