More chatter is happening regarding the Federal Trade Commission’s forthcoming guidelines on endorsements and testimonials in online marketing. It’s not an easy topic for us marketers to understand. However, it is something we will need to understand if physical word-of-mouth and digital word-of-mouth are to remain the most credible form of advertising.
No matter what the FTC dictates, I believe if we marketers follow a DON’T TELL. DO ASK. policy … all will be fine.
“Don’t Tell? Do Ask?,” you ask.
Click below for a 3:20 minute video ditty explaining why “Don’t Tell. Do Ask.” is a basic policy all marketers should follow when designing and delivering their next word of mouth marketing program.
Notes:
(1) Cross-posted on the ALL THINGS WOM blog
(2) I work with the Word of Mouth Marketing Association
Reiterating the basics of WOM, never a bad idea.
Posted by: Tracy | July 08, 2009 at 02:31 PM
Tracy ... basic as the advice may be, too many smart marketers still mess up with trying to make WOM happen.
Posted by: johnmoore (from Brand Autopsy) | July 08, 2009 at 05:33 PM