In 2005, Seth Godin wrote the FREE PRIZE INSIDE. It's essentially a guidebook for creating remarkable products and services. As marketers we know when remarkable things get remarked about ... word of mouth happens.
This 2-minute video ditty I posted on the All Things WOM blog shares two word-of-mouth worthy free prizes I experienced while staying at the Hotel Burnham in Chicago. (Yes, I mispronounce the hotel’s name in the video. My bad.) Enjoy.
RSS Readers … click here to watch the video.