On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a video recap of a presentation from the conference.
The world’s two largest social networks, MySpace and Facebook, attract over 130-million users monthly. Thus the question has changed from IF you should use MySpace or Facebook to reach your customers to HOW. How can attention, affinity, and action happen best on each site? How do marketing messages spread differently between the two? How best to monitor and measure a brand’s performance on each site?
Those questions and more were answered by Heidi Browning from MySpace and Chris Pan from Facebook during the kick-off keynote to Day 2 of WOMM-U.
For smart recaps, I recommend reading posts from Josh Hallet, John Bell, and Ian Sohn. The moderator of the panel, David Berkowitz, also posted a good summary of the session.
I plopped my rinky-dink camera atop the banquet table in the dimly lit ballroom and captured much of the session on video. Because this session was so informative, written summaries fail to cover all the content. So, you should watch it for yourself and jot down your key takeaways.
VIDEO ONE:
In this segment you’ll learn about audience/demo profiles for MySpace and Facebook (0:00 to 2:45). Plus, you’ll hear Heidi and Chris share best practices from brands including Vitamin Water to Papa Johns Pizza to Starbucks to Cheetos to Aflac (2:46 to 9:35).
VIDEO TWO:
Both Heidi and Chris talk about the importance of creating engagement and community with users when designing marketing activities on MySpace and Facebook. Lots of great information in this segment.
VIDEO THREE:
Measurement matters to marketers. In this segment, you’ll learn how MySpace uses the momentum effect to evaluate success of a marketing activity. Facebook uses measurements of engagement to determine success/failure. Deep stuff. Watch, listen, and learn.
don't they both have a captive audience?
Posted by: Phoenix Advertising Agency | May 26, 2009 at 05:36 PM
This is great stuff. It's always interesting to learn how each different social network measures their own marketing. As a former MySpacer turned Facebook I think they both have captive audiences but those audiences can be very different.
Posted by: Tracy | May 27, 2009 at 01:58 PM
I've using facebook and have not yet dedicated using myspace. Facebook is a little bit higher than Myspace in terms of Alexarank. Facebook also runs through innovative marketing schemes and continues improving.
Posted by: Vic | May 28, 2009 at 10:16 AM
Facebook offert so much possibilities just check this new website using facebook connect in a new way: http://www.prototype-experience.com
Posted by: Lionel | May 30, 2009 at 12:56 PM
I wonder what is the next step? How far can we go? Using social network is becoming the strongest tool in marketing. Do you think that we are heading in a direction that is going to help our businesses or destroy it?
Posted by: Luay Rahil | June 22, 2009 at 11:24 AM