On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a video recap of a presentation from the conference.
The world’s two largest social networks, MySpace and Facebook, attract over 130-million users monthly. Thus the question has changed from IF you should use MySpace or Facebook to reach your customers to HOW. How can attention, affinity, and action happen best on each site? How do marketing messages spread differently between the two? How best to monitor and measure a brand’s performance on each site?
Those questions and more were answered by Heidi Browning from MySpace and Chris Pan from Facebook during the kick-off keynote to Day 2 of WOMM-U.
I plopped my rinky-dink camera atop the banquet table in the dimly lit ballroom and captured much of the session on video. Because this session was so informative, written summaries fail to cover all the content. So, you should watch it for yourself and jot down your key takeaways.
In this segment you’ll learn about audience/demo profiles for MySpace and Facebook (0:00 to 2:45). Plus, you’ll hear Heidi and Chris share best practices from brands including Vitamin Water to Papa Johns Pizza to Starbucks to Cheetos to Aflac (2:46 to 9:35).
Both Heidi and Chris talk about the importance of creating engagement and community with users when designing marketing activities on MySpace and Facebook. Lots of great information in this segment.
Measurement matters to marketers. In this segment, you’ll learn how MySpace uses the momentum effect to evaluate success of a marketing activity. Facebook uses measurements of engagement to determine success/failure. Deep stuff. Watch, listen, and learn.