Yep, I’m putting my marketing where my mouth is as WOMMA’s in-house evangelist for all things word-of-mouth (WOM).
In this role, I will help the Word of Mouth Marketing Association (WOMMA) better communicate with its members and non-members to promote the discipline of Word-of-Mouth Marketing. I’ll also serve as a WOMMA spokesperson addressing hot-button topics covered by traditional media and discussed in conversations happening in the online social media world.
Plus, I’ll be sharing thoughts on a new blog, the ALL THINGS WOM blog. On that blog, we’ll explore the arts and sciences of WOM that sells (and fails), wrestle with ethics issues, and showcase smart analysis from bloggers about all things WOM.
(Expect some overlap posts on the Brand Autopsy blog from the ALL THINGS WOM blog. Not much, but some.)
This "WOM Evangelist" role with WOMMA is an add-on to my day-to-day doings as a marketingologist with the Brand Autopsy Marketing Practice. (That's precisely why the video above shows me stockpiling extra sleep time.)
It is interesting to note when I began my private practice in early 2005, one of the first steps I took was to join the just-started Word of Mouth Marketing Association. And if you attended the first WOMMA Conference in March 2005, you probably saw me. (I was the dude in the white smock.)
Because WOMMA is the leading voice for ethical and effective word of mouth marketing, I can’t think of a better organization to work with. Given my marketing experience, my background with WOMMA, and WOMMA’s mission … it feels natural for me to work directly with them as their “WOM Enthusiast.”
Thanks for joining me on this ride. This’ll be fun.
Congrats, John! There's not a better person for the job!
Posted by: Spike Jones | April 28, 2009 at 08:07 AM
John,
Very cool. This seems like a natural role for you - I'm excited to see what's coming. By the way, you sounded a little like Yoda (there's a compliment in there somewhere). In checking out the new blog I didn't see a link to grab the RSS feed. Am I missing something?
Posted by: Bill Gammell | April 28, 2009 at 09:50 AM
@Spike ... thanks man.
@Bill ... haven't you heard, RSS is so yesterday. Seriously, we'll add it. Hang tight.
Posted by: john moore (from Brand Autopsy) | April 28, 2009 at 10:02 AM
John, WOMMA is lucky to have you. One tip, sleeping on your stomach is not good for your back.
Posted by: Jay Ehret | April 29, 2009 at 12:11 AM
Jay ... thanks for the tip Gramps. (Ha.)
Posted by: john moore (from Brand Autopsy) | April 29, 2009 at 01:07 AM
congrats John!
question: do you know you sound kind of like Marge Simpson in this YouTube video?
Keep creating...it freaks people out,
Mike
Posted by: Mike Wagner | April 29, 2009 at 04:48 PM
yeah ... there is a Marge quality to my hushed voice. I tried three hushed voice styles and the Marge Simpson-esque one sounded best because it was a loud hush.
Posted by: john moore (from Brand Autopsy) | April 29, 2009 at 06:00 PM
John -
Congratulations to you and WOMMA! I can't think of a better person for this very fantastic job.
From the very first WOMMA event, you were an inspiration and a visionary, with that special ability to help everyone understand - and get excited - about word of mouth marketing.
A little bit of John trivia: He's so good that one time, when he had to miss a conference, we showed his speech anyway on video.
I'm at your service ....
Andy
Posted by: Andy Sernovitz | April 30, 2009 at 05:24 AM
Thanks John for this video. I look forward to following you on your blog and learning more about the world of "WOMMA"
Best,
Jay Kubassek
Posted by: Jay Kubassek | May 08, 2009 at 06:25 PM
(sniffle)
johnmoore,
(sniffle)
I'm so happy for you.
(sniffle)
Sorry, I'm getting a little choked up. I always act like this when I see a beautiful marriage. What a wonderful partnership. You and WOMMA.
(sniffle)
I wish you many years of happiness.
...
Where's the cake and ice cream?
Posted by: DUST!N Staiger | May 10, 2009 at 02:29 PM
Thanks DUST!N. Cake and ice cream come later. The party has just started.
Posted by: john moore (from Brand Autopsy) | May 10, 2009 at 11:04 PM