Yep, I’m putting my marketing where my mouth is as WOMMA’s in-house evangelist for all things word-of-mouth (WOM).
In this role, I will help the Word of Mouth Marketing Association (WOMMA) better communicate with its members and non-members to promote the discipline of Word-of-Mouth Marketing. I’ll also serve as a WOMMA spokesperson addressing hot-button topics covered by traditional media and discussed in conversations happening in the online social media world.
Plus, I’ll be sharing thoughts on a new blog, the ALL THINGS WOM blog. On that blog, we’ll explore the arts and sciences of WOM that sells (and fails), wrestle with ethics issues, and showcase smart analysis from bloggers about all things WOM.
(Expect some overlap posts on the Brand Autopsy blog from the ALL THINGS WOM blog. Not much, but some.)
This "WOM Evangelist" role with WOMMA is an add-on to my day-to-day doings as a marketingologist with the Brand Autopsy Marketing Practice. (That's precisely why the video above shows me stockpiling extra sleep time.)
It is interesting to note when I began my private practice in early 2005, one of the first steps I took was to join the just-started Word of Mouth Marketing Association. And if you attended the first WOMMA Conference in March 2005, you probably saw me. (I was the dude in the white smock.)
Because WOMMA is the leading voice for ethical and effective word of mouth marketing, I can’t think of a better organization to work with. Given my marketing experience, my background with WOMMA, and WOMMA’s mission … it feels natural for me to work directly with them as their “WOM Enthusiast.”
Thanks for joining me on this ride. This’ll be fun.