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February 05, 2009

More Problems than Boring Coffee

Of course, boring coffee is only one of many problems Starbucks faces today. (For background, read this recent post.)

Now ... for a much deeper dive into Starbucks problems with proposed SOLUTIONS, read this vintage series Paul Williams and I did called: SOLVING STARBUCKS PROBLEMS. We addressed issues including loss of theatre, loss of coffee aroma, loss of store soul, loss of merchandise focus, and loss of identity.

Keep in mind, this series was written in March 2007 and much has changed with the economy and with the Starbucks business. The solutions we offered have stood the test of time, with some of the ideas, especially the ones relating to coffee, being put into action by Starbucks.


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