Brand Autopsy

What is a Good Idea?

I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree …


“A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should talk about it, but existing customers should not be irritated by it.”

Nadja Schnetzler
co-founder, BrainStore
source: THE IDEA MACHINE (Wiley, 2005, pg. 56)


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Comments

Well its sound very well. On the contrary ‘A Good Ideal is a proposition that is universally accepted, and well absorbed with an effective out-come’

-Manish Rajvaidya,Brand manager,Syntel Ltd

simple, unexpected and relevant

Yes!

As for "uniting extremes" ...

Shouldn't a good idea change something?

Well done, I especially liked where you said...simple unexpeted and relevant,Most of the time a interesting idea, business strategy or marketing strategy is.And if it achieves it's intended goal then it becomes a good Idea.
To your success,
Joe.

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