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August 27, 2008

This One Time at Brand Camp…

As part of the Post2Post Book Tour, we’re pimping Tom Fishburne’s newest collection of cartoons illustrating the funny side of business life in the trenches of brand management.

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BRAND CAMP is basically Dilbert for Marketers. With Dilbert, Scott Adams focuses on finding humor in every department of a big business. On the other hand, Tom, with super-strong CPG marketing chops, focuses his humor on every day happenings within a company’s marketing department. Nothing marketing-related is out-of-bounds for Tom’s sharp and sometimes painful wit…

He mocks the belief of Brand Loyalty (image)...

He makes light of Psychographic Profiling...

He pokes fun at Buzz Marketing...

He ridicules Consensus Decision-Making...

He shows the derailment in developing Brand Promises...

He shoots straight about Concept Testing...

He lampoons Co-Branded Partnerships...

He redefines the meaning of earning Street Cred

He shares what really happens when we Take it Offline

He explains why too many marketers spoil the Attribute Soup

He sounds the alarm for Brainstorming Sessions


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Tom says his dedication to churning out one Brand Camp cartoon a week has made him a better marketer.

Now, I can’t say reading THIS ONE TIME AT BRAND CAMP will make you a better marketer. However, I am confident doing so will make you a smarter marketer. Why? Because you will find yourself questioning the many long-held branding practices and marketing philosophies you’ve been trained to accept.

Get on the Brand Camp bandwagon by reading his blog. You can also subscribe to his weekly emailed cartoons. Or, BUY THE BOOK. (Heck, buy 10 books and pass'em around your marketing department.) Oh yeah … Tom also licenses the use of his cartoons, read here for details.


Learn more about Tom, his marketing career, and his unique perspective on all things marketing-related by following his Post2Post book tour junket ...
>> Fresh Peel | Aug. 25
>> Church of the Customer | Aug. 26
>> Dan Roam | Aug. 28
>> Seth Godin | Aug. 29

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» BlogTalk Radio Guest: Tom Fishburne from Zane Safrit
Tom Fishburne, author of This One Time At Brand Camp, will share his insights on branding, marketing, agencies, innovation, clients, customers, employees, great brands, what happens when good clients/agencies go bad (no that's just in there for fun) an... [Read More]

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