OBD on TCR

Heads-up … you may wanna watch The Colbert Report tonight (Aug. 4) … Lucas Conley of OBSESSIVE BRANDING DISORDER notoriety will be a guest on tonight’s show.

For a refresher on OBD ... read this.

For more on Lucas Conley ... click this.

For more on The Colbert Report ... peep this.

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UPDATED: Video of Conley's appearance on TCR has been posted, click below to watch. They went the awful line extension route more than how over-marketing and over-branding breeds consumer skepticism. Funny clip though. Lucas follows Colbert's lead nicely.

Comments

[ZaggedEdge]

"Instead of focusing on innovation of products, we focus on branding"

"it's not about a good product anymore it's about the messaging"

---Conley