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August 09, 2008

A Visit to Snow's BBQ

Living in the Badlands of Central Texas has some benefits. I took advantage of one those benefits on Saturday morning by visiting Snow’s BBQ in Lexington, TX.

Brand Autopsy blog readers will recall an earlier post about Snow’s BBQ, a small town BBQ joint that was once hardly-known but now is widely-known thanks to hefty praise from Texas Monthly magazine.

Saturday was the day for me to make the hour-long drive to visit Snow’s and experience for myself the littlest bestest BBQ joint in Texas. I took along my itty-bitty camera and clumsily cobbled together this amateurish video of my visit. Enjoy.


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BBQ at 8am? Phenomenal.

Nice video John!

First and foremost you're one handsome guy ;)

Secondly, I like the drama and you have a chance at an acting career, maybe not.

Thirdly, it's very cool that you live so close by. My wife and I love these types of "joints". The kind of place that probably wouldn't pass a healthcare inspection.

My wife and I go to Anegada in the British Virgin Islands once a year and eat at a place called Potters. All dinner orders have to be called in by 3pm or you're SOL. Then they go out to the lobster traps and pull you out a 4lb lobster and cook it in an old oil drum. Best lobster in the universe.

This restaurant reminds me of the hidden jewel in Anegada.

Simply phenomenal.

Man that BBQ looked good.

Not "professionally photographed for a magazine" good, not "well lighted for a TV shoot good" but, "we make this with our heart and soul good."

You can't fake that.

Glad you got in this time.

1) You made me miss BBQ Brisket. In SC BBQ is pork. Oh, it's good, but growing up on a cattle ranch in Texas, you can see where my taste budes were cultured.

2) You made me miss driving in Texas. And Texas itself.

Glad you enjoyed the journey.

The principle of social proof in action if there ever was... heh? Looks cool.

Oh, Spike, I feel your pain. Get your butt to Memphis and I'll make sure you get fed the right way.

I dispute the adjective 'amateurish' !

So, I'm watching the endless scenes of driving, then we get there and I'm watching scenes of people standing in line and I'm thinking, "C'mon, John! C'mon c'mon c'mon c'mon c'mon c'm--"


It *was* a long drive. It *was* a looooooong wait in line. Excellent job of making me feel like I was there. (My seven years in central Texas probably helped.)

I love that Snow's lets locals reserve. Seems like they're looking for a balance between 'striking while the iron is hot' and keeping it authentic.

Smoked sausage for breakfast. Yeah.

No intro title page. No outro beyond a fade. No tripod. No bed of music. No more than two takes for my commentary. No more than 50-minutes to edit it and post it online. That's amateurish BUT totally authentic.

Joel ... so glad my trip out to Snow's BBQ in Lexington, TX rekindled fond memories for you.

Nice video John. If I'm ever in the Badlands of Tejas I will be sure to check it out.

Btw - I saw a couple of other people in your video that looked like they had cameras. Do you think they were journalists or just tourists?

Chris ... most of the people I saw and talked with at Snow's were not locals. So the people taking photos and videos were curious tourists and BBQ-lovin' folks.

The most common question I heard while in line was, "Where did you drive in from?" Had some folks from Conroe, Kyle, Austin, and Dallas in the line with me.

nice work John... this post was very appetizing and lived up to what the Austin Daily Ledger cited as "The Best Lil' Bloghouse in Tejas" in their recent poll on Austin based blogs...

seriously though... it's nice to see you do video... and BBQ

Nice vid John! I love this kind of thing. Good job! More reports like this...PLEASE!

THIS POST? You guessed it... Phenomenal.

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