ONE | FREE-DUMB?
“Shopping at sales is just one of the ways I fool myself when it comes to money,” writes Alina Tugend in the NY Times. Her point is that getting stuff for free, such as 2-for-1 sales and Free Delivery, isn’t bad. However, it can lead us to make dumb decisions. Provocative stuff. >> READ MORE
TWO | Three or Three-Thousand?
Pete Blackshaw, long-time watcher of consumer-generated media, chimes in with his smart take on how companies can better succeed in this upside-down customer-as-marketer world. In the just-published, “Satsifed Customers Tell Three Friends, Angry Customers Rell 3,000," Blackshaw says, “Credibility may not be on your balance sheet, but it’s the best asset you have.” To make the most out of amping up a company's credibility meter, Blackshaw says businesses must max out these six drivers: Trust, Authenticity, Transparency, Listening, Responsiveness, and Affirmation. >> LEARN MORE
THREE | Tequila Shots
To celebrate a worthy team accomplishment, the crew at BRAINS ON FIRE down shots of Tequila. It’s become part of the company culture at this Greenville, SC identity marketing shop. As their Marketer-In-Residence, I’ve experienced first-hand the unique approach BOF takes in shaping a company’s brand identity to ignite a movement of loud and proud customers. To help shape their identity with employees, BOF put together a list of 12 ideals they believe in. More companies should do this, that is … write a manifesto of company beliefs. Get an inside look at how BRAINS ON FIRE thinks by reading their “Tequila Shots” belief book.
Great reads! Thanks for sharing.
Posted by: Bill Gammell | July 07, 2008 at 11:24 AM