ONE | How Detroit can Create the Next iPhone
David Murphy from Barrie D’Rozario Murphy shares smart thoughts on how car makers can use Limited Supply, New Distribution Models, Functionality, and Advance Buzz to excite consumers. This piece originally appeared in Ad Age, but David shares this must-read essay on his WikiBranding blog. >> READ MORE
TWO | The 6 Laws of the Customer Experience
This is must-read material for every marketer. Bruce Temkin, Principal Analyst at Forrester, expertly breaks down six important ideals companies must follow to better connect with customers. Law #4 resonates with me – Unengaged Employees Don’t Create Engaged Customers. The five other ideals are just as worthwhile. >> READ MORE
THREE | Making HABIT Happen with Customers
While perusing the bookshelves at Barnes & Noble I picked up … HABIT: The 95% of Behavior Marketers Ignore. Provocative title and premise. The author, Dr. Neale Martin, details how the unconscious mind controls repurchase intent/follow-though. He gets wonky into how the executive mind (conscious cognitive processing) and habitual mind (unconscious processing) interplay in the consumer decision-making process. In Ch. 5, Neale dispels the notion that customer satisfaction is a reliable predictor of repurchase intent. Smart chapter, worth reading. >> READ MORE
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