Brand Autopsy

Simplexity (Jeffrey Kluger)

Simplexity_3

Jeffrey Kluger's book on why simple things become complex seems interesting. Read a review today in the National Post that sparked my interest. The money quote from Araminta Wordsworth's review is ... "Simple things can be more complex than they seem, and complex things more simple."

>> Read the review
>> Learn more from Amazon

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Comments

What's fascinating is how we ignore teaching and leading people on how to see clearly. Which, in my mind, is part of the problem.

Too many agendas creates a vacuum difficult to fill.

"Simple things can be more complex than they seem, and complex things more simple."

...This seems to follow the age-old absurdity that smart things can really be stupid and stupid things can really be smart...

As green movement folks put it: "less is more"...

Or, back to 500 BC and Heraclitus: "the way up is the way down..."

All exceptional examples of quasi-meaningless mumbo jumbo that seems to attract a certain psychographic segment.

"Simple things can be more complex than they seem, and complex things more simple."

...This seems to follow the age-old absurdity that smart things can really be stupid and stupid things can really be smart...

As green movement folks put it: "less is more"...

Or, back to 500 BC and Heraclitus: "the way up is the way down..."

All exceptional examples of quasi-meaningless mumbo jumbo that seems to attract a certain psychographic segment.

Hmm ... there's also the certain psychographic segment that leaves duplicate comments on blogs.

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