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11 posts from April 2008

April 30, 2008

Starbucks Slows U.S. Growth

WHAT
Net income for Q2 2008 at Starbucks fell by $42-million compared to the same quarter last year. (Ouch.) Additionally, Starbucks is drastically reducing the number of new store openings in the U.S. Starbucks opened nearly 1,800 locations in 2007. For 2008 the company will open only 1,175 new locations — that’s a 35% reduction in new store openings from the prior year. And, beginning in 2009 through 2011, Starbucks will limit new store openings to only 400 per year.


SO WHAT
Clearly the company is experiencing growth troubles in the U.S. However, Starbucks is hoping to offset the slower domestic growth with greater international growth. Starbucks is set to open up anywhere from 1,050 to 1,300 new international locations each year through 2011.
WHAT NOW
Have a listen to this interesting story on Starbucks from NPR’s Morning Edition. (Skip to the 3:10 mark in the story for a surprise.)

April 29, 2008

Would you miss UPS?

Continuing my “Would you Miss” series ...

Ups_3

Does UPS (United Parcel Service) provide such a unique service and customer experience that we would be saddened if it didn’t exist? Does UPS treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does UPS forge such unfailing emotional connections with its customers that they would fail to find another shipping company that could forge just as strong an emotional bond?

What say you?

Post inspiration | Mavericks at Work

April 25, 2008

Gravitate to the Physics of Marketing

Newtonslawofuniversalgravitations_2

David Bowman riffs smartly on how some brands have gravitational pull while others don't ... all reasoned in the context of Newton's Law of Gravity.

Good stuff ... READ MORE.

April 24, 2008

Digging Inside Steve’s Brain

If you’re following me on Twitter, then you know I’m reading Leander Kahney’s newest Apple-related book … INSIDE STEVE’S BRAIN. It’s a worthy read.

Lots have been written about Steve Jobs and Apple. Kahney’s book, though, runs the full gamut on sharing the business mindset that drives Jobs and drives Apple to succeed. You’ll learn insights into developing new products, designing the customer experience, fostering an innovation spirit, hiring top talent, and sharing passion to “… put a ding in the universe.”

I judge the worthiness (and worthlessness) of business book on three factors: IDEATION (helps me generate new ideas), INTELLECTION (gives me a new perspective on a business topic) and MAXIMIZATION (increases my current understanding of a business topic). INSIDE STEVE’S BRAIN ranked high for me on all three factors. That’s why it’s a worthy read.

Sample some of INSIDE STEVE'S BRAIN through these tasty Money Quotes


RSS Readers ... click here to read the Money Quotes

April 21, 2008

193 Creative Marketing Ideas

Looking for crafty marketing ideas? Consider riffling through Sam Decker's list of 193 Creative Marketing Ideas. You're sure to find some worthwhile guerrilla-ish ideas in Sam's lengthy list.

And, while you're in the guerrilla marketing mindset ... read Sam's snappy answers to nine marketing questions. Smart stuff.

April 18, 2008

Piano. Airport. Food Court.

We've come to expect live piano playing at Nordstrom ... but an airport? In the Food Court? That's exactly what I experienced in Terminal E of the Atlanta International Airport. Remarkable!

RSS Readers ... watch video here


UPDATED: The pianist in the video, Michael B, received the Hartsfield-Jackson Customer Service Recognition Award last year for helping to soothe the travel weary with his food court piano playing. Learn more about Michael B on his website.

April 09, 2008

Recent Reads

ONE | Mommy Mixer
Picture a roomful of Moms with a flock of Nannies and there you have a Mommy Mixer. This is a remarkable business where Moms gather to meet, greet, and interview potential Nannies for their children. Learn about the Mommy Mixer story here and check out MommyMixer.com.


TWO | Ping-Pong as Mind Game
Little known fact about me … in my teens I played lots of table tennis. LOTS. I was infatuated with the game. Practiced and played all the time until I became pretty good. Wicked serves, strong backhand defense, and one hella forehand slam. Given that … I thoroughly enjoyed this article about Ping-Pong as Mind-Game. I also enjoyed this article because I learned puzzle master Will Shortz is a competitive table tennis player. (My Mom was an avid crossword puzzler and a Will Shortz devotee. So nice to think of my Mom when I read that article.) >> READ MORE
THREE | The Evil Genius of Apple
Leander Kahney has written a provocative article—How Apple Got Everything Right by Doing Everything Wrong. In today’s open source transparent co-creation business culture, Apple is the antithesis. Apple is opaque. Apple favors closed platforms. Apple doesn’t actively solicit feedback from its fans. Yet, the company succeeds. Interesting read. And, Scott Berkun’s rebuttal is also an interesting read.

April 07, 2008

The Internet is your Marketing Department

Groundswell_book
“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.”
GROUNDSWELL (Charlene Li & Josh Bernoff)

If you are reading this blog then you have a clue about the Groundswell that Charlene & Josh detail in GROUNDSWELL. Others you know in the office are probably clueless about this Groundswell. They have no clue about the power to be unleashed from embracing the Groundswell. They do not realize the Internet is your marketing department.

GROUNDSWELL is the definitive guide to what is happening now in the citizen marketer online world we live, work, and frolic in. You’ll learn about the online tools people use and the motivations for why people participate in the Groundswell. You’ll also gain access to previously super-spendy analysis reserved for Forrester clients … such as … ROI of an Executive Blog, ROI of Online Ratings/Reviews, and ROI of Online Community Forums.

Charlene & Josh refresh some of their smartest blog posts in GROUNDSWELL. They’ve written about the Social Technographics ladder before, but the updated analysis in the book will help you better understand the motivations and activities of consumers today. And, their easy-to-understand P.O.S.T strategy to participating in the Groundswell will help many in demystifying how to get started using online media to connect with customers.

GROUNDSWELL is must-read material for all Marketing Managers and Marketing Directors who want to use the power of the Internet as an extension of their marketing department.

[Prerequisite reading includes: THE CORPORATE BLOGGING BOOK (Debbie Weil) and CITIZEN MARKETERS (McConnell & Huba).]

April 05, 2008

Master Your Domain

Fake_shel_israel_2

It’s not about vanity when registering your personal name as an Internet domain. It’s simply a cheap way to protect personal real estate.

Let this wretched conversation saga be your CALL TO ACTION to register your name as a website address.


(Note: I was way too late to register JohnMoore.com. Also too late to register JohnHMoore. I have registered JohnHardinMoore.com.)

April 02, 2008

Would you Miss Pizza Hut?

Continuing my “Would you Miss” series ...

Pizzahut

Does Pizza Hut provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Pizza Hut treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Pizza Hut forge such unfailing emotional connections with its customers that they would fail to find another pizza joint that could forge just as strong an emotional bond?

What say you?

Post inspiration | Mavericks at Work

April 01, 2008

a Tuesday Time Waster

As a kid I read lots of MAD magazines and the backpage fold-in was always something I looked forward to doing. Can't say I understood everything contained in the fold-in ... it was just fun for a curious kid to do.

The NY Times recently ran an interesting story on Al Jaffee, the mastermind behind the fold-in. Since its first appearance in the April 1964 issue of Mad magazine, the 87 year-old Al Jaffee has drawn every one of these backpage fold-ins. WOW!

Take a few minutes this Tuesday and rekindle your MAD magazine fold-in memories with this wicked cool digital gallery.


Mad_mag_1_2

Mad_mag_2_3