Brand Autopsy

The Myths of Innovation

I’m a little late in reading Scott Berkun’s THE MYTHS OF INNOVATION. Not sure where I got hip to the book, but it was somewhere online. I’m sure glad to be hip to it because it’s a smart take on when innovation happens and how it happens.

The following Money Quotes presentation shares tasty nuggets from THE MYTHS OF INNOVATION. By no means is this a synopsis. It’s just a smidgen of what you'll learn when you read Scott’s way worthy book. Learn more about Scott from his blog. Learn more about his book by viewing the following. Enjoy.


RSS Readers … click here to view the presentation.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bf89d53ef00e550d8f5178833

Listed below are links to weblogs that reference The Myths of Innovation:

Comments

Hi John. I read Myths of Innovation as well and was quite impressed with it; I posted a review of it last year on my blog. Scott Berkun is a gifted writer and extremely insightful.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment


>