I’m doling out more Money Quotes with a few sharp lines from Jim Champy’s just-published book, OUTSMART!: How to Do What Your Competitor’s Can’t. These quotes share Jim’s thinking on how growth businesses outsmart incumbent businesses. Enjoy.
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I'm not sure that making strategic decisions made on "intuition" is going to be the recipe for success! It may work out the odd time, but surely that is somewhat disasterous advice to start ups? The quote portrays undertaking reseach as a bad thing, dangerous advice in my opinion anyway!
Posted by: ed kavanagh | March 12, 2008 at 08:02 AM
Ed ... Champy said, "based largely on intuition" and not entirely on intuition. Big difference between the two. His point that too much research and too much analysis can bog down a company's decision-making process rings true with this marketer.
Keep in mind, Champy has business chops. Currently he's the Chairman of Consulting for Perot Systems. He's also the author of REENGINEERING THE CORPORATION and REENGINEERING MANAGEMENT. So yeah, Champy has chops.
Posted by: johnmoore (from Brand Autopsy) | March 12, 2008 at 08:31 AM